Whether fishing for walleye, white bass, northern pike, largemouth or smallmouth bass, catfish, etc., make sure to stop in at New London’s ONLY full service bait shop. Johnny’s Little Shop Of Bait is conveniently located on the Wolf River, right next to the boat ramp. We are open 7 days a week, year round, even on holidays.

We have a great selection of minnows, worms, leeches, spikes and wax worms (depending on the season). We also have rods, reels, bait buckets, terminal tackle, propane canisters, hooks, jigs, plastics, and more.

Raft fishermen, check out our selection of varnished bamboo cane poles, ranging in size from 16′ to 20′. We also have telescoping cane poles in stock throughout the year. Set and bank pole line, hooks and swivels are available from May through September.

Wisconsin fishing and hunting licenses and yearly boat launch stickers are also sold here to make us the “one stop shop”! Stop in for local information, soda, ice, chips, beef jerky, candy bars and nearly everything you need for a day on the Wolf River or area lakes.

New items: Custom made jigs, spinners, and swim jigs. Made by John Faucher.

The Wolf River in Wisconsin is well known for it’s great fishing, and New London is in the middle of all the action. Walleye and white bass fill the river both spring and fall. Catfish, smallmouth and largemouth bass fishing is quite good all summer and there is a good population of northern pike and even a few Muskie in the area. There is also a good resident population of walleye, bluegill and crappie in area back-waters. Fall fishing on the Wolf River is popular for walleyes, smallmouth bass and crappies.

Johnny’s has almost everything you need and enjoy world class fishing on Wisconsin’s Wolf River.