Johnny's Little Shop Of Bait
Formerly Cash's Little Shoppe of Bait
We miss you Cash!

Fish On!
On The Mighty Wolf ~ 920-982-4802
1205 W. Wolf River Ave ~ Cty Hwy X ~ New London, WI ~ Next To The Boat Landing
Open 6am-6pm ~ 7 Days A Week
 
 
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We sell hunting and fishing licenses. New fishing licenses are available now.
The sooner you purchase your license, the shorter the waiting line will be.
 
 Whether fishing for walleye, white bass, northern pike, largemouth or  smallmouth bass, catfish, etc., make sure to stop in at New London's ONLY full service bait shop. Johnny's Little Shop Of Bait is conveniently located on the Wolf River, right next to the boat ramp. We are open 7 days a week, year round, and closed only on Christmas morning. We have a great selection of minnows, worms, leeches, spikes and wax worms (depending on the season). We also have rods, reels, bait buckets, terminal tackle, propane canisters, hooks, jigs, plastics, and more.

Raft fishermen, check out our selection of varnished bamboo cane poles, ranging in size from 12' to 20'. We also have telescopic cane poles in stock throughout the year. Set and bank pole line, hooks and swivels are available from May through September. Wisconsin fishing and hunting licenses and yearly boat launch stickers are also sold here to make us the "one stop shop"! Stop in for local information, soda, ice, coolers, chips, beef jerky, candy bars and nearly everything you need for a day on the Wolf River or area lakes. 

New items: Custom made jigs, spinners, and swim jigs. Made by John Faucher.

The Wolf River in Wisconsin is well known for it's great fishing, and New London is in the middle of all the action.  Walleye and white bass fill the river both spring and fall.  Catfish, smallmouth and largemouth bass fishing is quite good all summer and there is a good population of northern pike and even a few Muskie in the area.  There is also a good resident population of walleye, bluegill and crappie in area back-waters.  Fall fishing on the Wolf River is popular for walleyes, smallmouth bass and crappies.
 
 Johnny's has almost everything you need and enjoy world class fishing on Wisconsin's Wolf River.

Check out our selection of Johnny's Little Shop of Bait t-shirts.
 
EasyBiteTM Indicators avalible here!!


It saddens our hearts to inform you that "Cash" Passed away on Monday, May 23, 2011

 In Memory of "Cash"

Age 64, New London died unexpectedly on Monday, May 23, 2011, following complications from heart surgery. Cash was born on August 15, 1946, in Chicago, IL, son of Floyd and Marie (Gingras) Cashmore. He graduated from Taft High School where he was a top athlete, in 1963. He was a proud veteran of the Viet Nam war having served in the U.S. Marine Corps. He owned and operated Cash’s Little Shoppe of Bait in New London the past 17 years, where he enjoyed spending quality time with his “groupies.” He championed many causes including the Crandon Mine debate and the Mourning Dove issue.

He is survived by four sisters, Kathryn (Ralph) Brensike, Rio, WI; Joanne Cashmore, Rio, WI; Darlene Wass, Rolling Meadows, IL; and Lori (Andrew) DeKock, Adams, TN; special friend, Julie Blohm, New London; and Cash’s faithful volunteers, Toni, Cara, Ann, Johnny, Josh, Betsy, Ian, Shawn, Tasha, Dalton, Mathew and Marcus . He is further survived by numerous nieces, nephews, other relatives, and friends.  He is preceded in death by a brother, John Lukits and a sister, Karen Smith.

Funeral services were held on Friday, May 27, 2011 at 11:00 a.m. at Cline & Hanson Funeral Home, New London, with a celebration of Cash’s life following at the Wolf River Pavilion. Full military honors were at 12 noon at the Wolf River Pavilion. Visitation was held at the funeral home on Friday from 10:00 a.m. until the time of service. Cash’s Little Shoppe of Bait was closed on Friday in his honor and reopened on Saturday with normal business hours.

 

   FISHING~FRIENDSHIP~FUN

please check out this article on Cash!
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